Santander sought to revitalize Your Red Car, and we delivered a comprehensive brand rejuvenation tailored for the digital age. From optimizing logos for digital formats to redefining the tone of voice, the new Your Red Car is designed to engage and inspire online audiences.

We developed clear and actionable brand guidelines to empower designers and creators to produce striking, cohesive visuals and photography for future campaigns. Alongside this, we crafted a ready-to-use toolkit of assets, ensuring seamless execution and consistency across all communications. The result? A bold and modern identity that drives impact in the digital space.