AMEX brought small businesses into the spotlight—literally—by leveraging cutting-edge projection mapping technology to transform entire shopfronts into dynamic, eye-catching billboards. This initiative didn’t just feature the shops in an advertisement; it placed them at the very heart of the campaign, celebrating their unique stories and importance to local communities.

For the American Express Shop Small campaign, I designed the animated visuals that were projected across the country, tailoring each display to reflect the character of the individual businesses. This work brought both creativity and visibility to small shops, turning them into vibrant focal points of their neighborhoods.